Framework for military applications of social media

Abstract

This article describes how social media has revolutionised the way in which people communicate, interact and engage. This phenomenon has transformed the digital world with its ease, convenience and numerous capabilities for sharing, involving and participating in exchanges. The military is now being confronted with how this platform can be used to aid its activities. When utilised correctly, social media could become a force multiplier for the military. Day-to-day functions, official communications, networking and training are just some of the capabilities that can be supported by social media. However, clear guidance, management and governance are required in order to ensure that the platform is implemented correctly. This article discusses the drive for the use of social media within the military and how it can be utilised for military activities. It addresses the high-level functionalities of social media within the military, as well as an overall approach to guide the process.